Product Ranking

 

Rosella’s Tomato Sauce product ranking is good when compared to its competitors as seen in the following points:

• Its nutritional value is 2nd against the 5 competitors due to its low sugar levels and medium sodium levels.   

• Rosella is high in socio-cultural relevance, scoring equal 1st due to long history and place of its product on Australian dining tables for over 100 years.  It is also Australian made, owned and grown.

• Rosella is in the middle of the field in sustainability ranking.  It supports minimising packaging and sustainable farming practices, however data on palm oil and BPA is unknown.

• Rosella doesn’t test it products on animals or use genetically engineered ingredients making it contain no artificial flavours or preservatives.  This makes the product respond well to contemporary food issues. 

• Rosella Tomato Sauce uses tomatoes grown in the Goulbourn Valley, Victoria and is manufactured in the Yarra Valley, supporting local food production.  Its product also contains 76% tomato puree giving it a high Food Production ranking.